Mailchimp is one of the most popular all-in-one integrated marketing platforms in the world. If you use Mailchimp, you must be aware of its prowess in business marketing. It recently got acquired by Intuit for $12B.
Mailchimp helps you deliver on marketing activities like customer engagement, marketing campaigns, marketing automation, customer analytics, and whatnot.
All these activities act as independent business metrics and need to be monitored in real-time. Sometimes unexpected events occur in these metrics that might pose an opportunity or a problem for your business. Metrics like email open rate, number of emails delivered, subscribers, un-subscribers, and many more, all these metrics need to be monitored in real-time. Why?
Let's say all of a sudden there was a sudden spike in page visits on a landing page on your website through one of your email campaigns. In such a case, you will get an alert that the "root cause" for the spike was, say, a particular segment of readers that were part of your campaign. You can now use this information to your advantage. This integration of Cliff<>Mailchimp will help you handle such events with ease.
Now monitor your campaigns & other marketing activities on Mailchimp to stay on top of everything that is happening with your business in real-time.