Release Notes
New updates and improvements to
Search release notes
30 September 2022

🎉 Correlation

Over the last year, we have both experienced and received feedback on how the users are receiving a huge number of alert emails. We always knew that this can be tackled if the platform understands how every alert or anomaly is related to each other. We worked hard on this very problem and have now successfully solved it.

Introducing - Correlations in Anomaly Detection Platform

Cliff now automatically understands relations between different KPIs by analyzing their trends and behavior as one big group. In near real-time, it can uncover relations that are invisible to the naked eye. This relation (a.k.a The Correlation Graph) is then used to derive insights. More importantly, it can be used to group similar or correlated anomalies together to provide a more holistic picture.

To add to this, Cliff also has the functionality to upload your own Correlation Graph or Topology. The user can add the topology of the network elements and the platform will be able to identify correlated incidents as they happen.

So give Cliff a try to uncover more from your data.

Find Related Incidents

Cliff now automatically understands relations between different KPIs by analyzing their trends and behavior as one big group and can relate incidents based on this information

Correlation Knowledge Graph

Cliff now creates a knowledge graph from the data to uncover insights and relationships between metrics. This allows for a much more in-depth analysis in case there is an anomaly or an incident.

9 September 2022

🎉 Delighted Integration

Monitor Customer Feedback

Monitor your customer feedback and NPS reports by connecting Delighted to Cliff using the new Delighted Integration

Stay on top

Now, you can get notified about sudden changes in the customer’s feedback and reports and drill down into what caused them

26 August 2022

Notification Cooldown

Who receives the notifications?

What are the alerts for?

When does one receive them?

These are the questions we tackled this week and we are so, so happy to release the answers to the questions

Control what you want to monitor

If you head over to the Incidents page and select the Monitors tab, you can control the exact combination of dimensions that you want to monitor.

Here, we have selected the measure = Impressions  and max_ad_unit = Woodoku_Android_Fullscreen. This will ensure Cliff creates incidents only if there’s an anomaly in the selected data.

Grouping incidents based on correlations

With this release, Cliff not only detects anomalies but also creates a knowledge graph by understanding correlations in your data. This allows for intelligent incident grouping based on the correlation. We go further ahead and make sure you don’t get notified repeatedly for related incidents. 

Don’t get unnecessary notifications

Click on the Escalation Policies tab and you can decide when and who gets notified and for different anomalies. You can choose to go into any granularity and customize notifications.

Graphical user interface, application

Description automatically generated

You can also cool down the notification for a period of time. If you set it for an hour, you will not be notified repeatedly for related anomalies. Although, you’ll still get a notification in case there’s an unrelated anomaly.

Graphical user interface, text

Description automatically generated

Reduce Alert Storm

Cliff allows you to smartly control the number of notifications you receive. You will never miss anything important and yet you won’t be bombarded with unnecessary emails.

12 August 2022

🎉 New Relic Integration

New Relic is the industry’s largest and most comprehensive cloud-based observability platform built to create more perfect software. The world’s best software and DevOps teams rely on New Relic to move faster, make better decisions and create best-in-class digital experiences.

But, in doing so, they end up importing a huge amount of data and metrics into New Relic. What is imported must be monitored and that's where the nightmare begins and it ends with all the alerts and notifications getting ignored in a folder in an inbox.

Cliff to the rescue!

Cliff now offers the New Relic integration that can connect to any New Relic account to import and monitor automatically any number of metrics that you would like. It does so by learning the patterns, trends, and seasonalities in the data and alerts you only when there's something wrong. More so, similar and related alert notifications are grouped together to avoid alert fatigue.

So, if you are still monitoring your APM manually, give Cliff a try!

Connect your APM

Connect your APM, infrastructure, servers, storage, and Kubernetes metrics to Cliff. New Relic Integration is live and allows you to monitor all these metrics and more on New Relic.

Get to the why for any spikes or dips

Now, you don’t need to waste hours to figure out the reason for an anomaly in your infrastructure metrics. Cliff will get you the answer in seconds.

26 October 2021

🎉 Incident Management System (IMS)

So you've been using Cliff for a few weeks now. You love how you can spot unexpected changes in your metrics. You feel confident with your business processes.

But something's bothering you...

Every time you receive an alert for an unexpected spike or dip, you look towards the heavens and wonder - Is this it? There's got to be more to this.

And you're right! Getting the alert is good, but being able to take further action and address the anomaly right there would be absolutely amazing. And that's exactly what this release is all about.

We have re-designed our alert system into a brand new one for users. We call it the Incident Management System.

Why build an Incident Management System?

Up until now, our alerting system was robust, but basic. After understanding our users and how they use Cliff, we identified these frequent pain points:

Problem 1: Some users weren't able to receive the notifications whenever there was any anomaly in the metric.

Reason: The “Alert Rules” weren't set up properly. This was because:

a. Users didn't know they were supposed to set up Alert Rules in order to receive notifications on their devices.

b. Or, they just forgot to set up alert rules.

Solution: Automate the Alert Rule setup process. Provide a base Monitor by default (yes we renamed Alert Rules to Monitor). So that even if the user does not set up any Monitor by themselves in the beginning, a default Monitor will make sure they keep receiving the notifications whenever anomalies occur.


Problem 2: Users could not choose whom to notify and when, in case of occurrence of anomalies.

Reason: Cliff didn't have the functionality of informing specific people at a specific time. e.g. after detection of an anomaly, notify A. If she is unable to acknowledge that within the given time, notify B and so on…

Solution: Establish an escalation policy that determines how, where and when the notifications will be escalated to specific team members or individuals when anomalies occur.


Problem 3: It was hard to draw insights and incident patterns on metrics

Reason: There was no insight page or incident “repository”, where users could draw quick critical insights from the metric incidents from a “single place”.

Solution: Provide an Incident page where users can see the list of all incidents (by date) and help them notice key information about incidents, like lifecycle status (triggered/acknowledged/resolved/surrendered), time of incidence, people assigned to that incident. And finally, provide a dedicated incident details page.


Product growth is a continuous process. There is always scope for improvement! We're trying to provide you with the best experience while you imbibe observability into your business processes, and with this update we aim to do just that!

Weekly Release Notes
6 October 2021

🎉 New PostHog Integration

PostHog is an open-source product analytics software that keeps you in control of your customer data. It helps you get a peek into your potential customer's behaviour towards your product.

Though PostHog is a great tool when it comes to visibility into customer behaviour, sometimes unexpected things happen which it doesn't take into its account. For example - there is a page on your product's website that gets maximum clicks on the daily basis and PostHog gives you a detailed analysis of those clicks. But all of a sudden number of clicks drops and you are unaware. When you get to know about it after a while it already created nuisance for your customers.

Now such a thing can create a bad experience for your customers if gets stretched over a longer period of time. This is where cliff comes into play!

This new integration of & PostHog helps you monitor metrics like clicks, signups, form submissions, and many more. With this update, you will be able to control everything related to customer interaction that could go south while your eyes are somewhere else!

Now with cliff, stay on top of everything that is happening with your customer interaction data to make sure everything is working the way its suppose to on your product.

Weekly Release Notes
28 September 2021

🎉 New Mailchimp Integration

Mailchimp is one of the most popular all-in-one integrated marketing platforms in the world. If you use Mailchimp, you must be aware of its prowess in business marketing. It recently got acquired by Intuit for $12B.

Mailchimp helps you deliver on marketing activities like customer engagement, marketing campaigns, marketing automation, customer analytics, and whatnot.

All these activities act as independent business metrics and need to be monitored in real-time. Sometimes unexpected events occur in these metrics that might pose an opportunity or a problem for your business. Metrics like email open rate, number of emails delivered, subscribers, un-subscribers, and many more, all these metrics need to be monitored in real-time. Why?

Let's say all of a sudden there was a sudden spike in page visits on a landing page on your website through one of your email campaigns. In such a case, you will get an alert that the "root cause" for the spike was, say, a particular segment of readers that were part of your campaign. You can now use this information to your advantage. This integration of Cliff<>Mailchimp will help you handle such events with ease.

Now monitor your campaigns & other marketing activities on Mailchimp to stay on top of everything that is happening with your business in real-time.

Weekly Release Notes
21 September 2021

🎉 New Twilio Integration

Today Twilio is being used by 1000s of companies to enhance the human experience by creating better custom communications solutions. Twilio helps developers develop state-of-the-art digital communication solutions for almost all the digital channels like text, SMS, email, call, etc.

Though Twilio is meant for improving the human experience, sometimes unexpected changes reverse this whole objective. Instead of a better experience, users get the opposite because something got messed up and you didn't know about it soon enough.

Cliff to the rescue!

This integration with Twilio will help you track the unexpected changes that might act as a blocker to a better experience and let you know as soon as they occur. Now whenever there is an unexpected change in metrics like number of SMS sent, number of calls, etc. cliff will notify you of the abnormal change that caused this and will help you resolve the issue by providing a proper "root cause analysis".

Now stay in control of what is happening within your customer communication solutions and improve the overall experience!

Weekly Release Notes
14 September 2021

🎉 <> Stripe Integration

Stripe is a simple way to process online payments. If you use Stripe as your payment option, you have an awesome product handling your payments.

But sometimes unexpected events can hinder the payment process and make your customers bounce from the checkout process. Now this can be due to several reasons. You might be able to eventually determine the cause, but until then you are losing money as most customers won't come back to try again!

This is where cliff comes into the picture. The new Stripe integration helps you monitor your online payments with complete reliability. Now you will get notified as soon as something unexpected occurs in your payment process along with the "root cause" for occurrence.

With this update you can stay on top of unexpected issues in your payment process and reduce losses by resolving those issues super fast.

Weekly Release Notes
8 September 2021

🎉 New HubSpot Integration

Do you want to know whenever important business metrics in your HubSpot CRM have abnormalities, that too in in real-time? You want to instantly know:

  • If Marketing metrics like CTR and OR have gone significantly high/low.

  • If Sales metrics like sales volume have an unexpected spike/dip.

  • If Customer metrics like Ticket volume by customers have had a spike/dip.

Our new HubSpot integration allows you to do just that. Now you can monitor every business metric that you visualise on your Hubspot CRM and identify anomalous events every time they occur.

Cliff's integration with HubSpot CRM gives you the power to stay truly in control of business metrics in your CRM!

Next page